• User AvatarMiriam McKenzie
  • 04 May, 2021
  • 1 Min Read


What’s tone got to do with effective workplaces and successful sales? I used to run a whole workshop on this very topic but now I implement it in all my training, whether it’s face to face or in the videoed training because for so many aspects of our life, it’s really important. Not only to understand what tone is, the purpose of our tone of voice but also how to use the correct tone effectively. Sarcasm, irony, contempt, excitement, shyness, boredom, irritated, tired…the list is really long as to what we carry in our tone of voice. Jordan Belfort, Wolf of Wall St, said we need 10 tonalities for successful sales – not just knowing the 10 tones but when to employ them. The first tone is the ‘I care’ tone. Jacinda Ardern has this tone down in spades. So did Barack Obama and Bill Clinton for that matter. Another tone is ‘this is so exciting’ tone! This is the tone you use when you’ve got an amazing deal that simply can’t be missed! Remembering Jordan Belfort went to jail for scamming people out of their money selling stocks in companies that didn’t exist. When he came out of jail he was determined to use his ‘straight line selling’ method for good. He’s written books, spoke at events and teaching people this method for people to make honest sales.

In general work places when there’s a bit of stress around we can easily let contempt climb into our voice, facial expression and body language. Contempt is one of the worst communication blocks because it implies a complete lack of respect for the person being spoken to. Sighing, eye rolling, tsking sounds, lip sneer are all contemptuous signs and have no place in an effective workplace.

If you are wanting some advice or more resources around tone of voice send me a message or book a time to call.